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Successful Life Podcast
Self-Improvement Podcast for Contractors that want to learn about how to grow their business through management and marketing. Develop business ideas to improve your business experience and be successful. Real stories from real business owners.
Successful Life Podcast
Addiction to Ambition: Bill Rossell on Leadership, Recovery, and Business Growth
Ever wondered how to turn adversity into a catalyst for personal and professional transformation? Listen to my conversation with Bill Rossell, the dynamic CEO of LBCAP, as he recounts his fascinating journey from Pittsburgh to leadership. Bill's career path is as diverse as it is inspiring, having traversed the military, the restaurant industry, and digital marketing. He shares his unique perspective on time, viewing his remaining 9,000 days as an opportunity to make a lasting impact. We also delve into Bill's vision for retirement, where he dreams of a meaningful role as a golf course starter while continuing to guide others.
My personal story takes center stage as I recount my journey of overcoming addiction during the COVID-19 pandemic. Inspired by figures like Tom Brady, I took the leap to embrace change and new opportunities. I share how the support of loved ones and my recovery network played a crucial role in my sobriety journey. Through candid reflections on personal accountability and the power of community, we explore the resilience required to reinvent oneself. I also touch upon the transformative power of gratitude and supportive relationships in achieving long-lasting recovery and personal growth.
Business success and personal balance are key themes as we explore the remarkable growth of Muns Roofing and Siding, which experienced a meteoric rise in revenue. Bill highlights the significance of a winning environment and strong company culture in achieving such success. We discuss aligning team members with the company's mission and identifying lucrative opportunities. Bill also shares his excitement for an upcoming business conference at the JW Marriott Marco Island, highlighting the importance of effective systems and networking with like-minded individuals. This episode promises valuable insights and camaraderie for listeners looking to enhance their business strategies and personal journeys.
https://www.facebook.com/lbachmanncapital
https://www.facebook.com/bill.rossell.3
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://bit.ly/4bFz4yc https://www.housecallpro.com/successullife
https://www.facebook.com/corey.berrier
https://www.linkedin.com/in/coreysalescoach/
Welcome to the Successful Life Podcast. I'm your host, Corey Barrier, and I'm here with my man, Bill Rossell. What's up, brother?
Speaker 2:What's going on, my friend, Long time we've been waiting to make this happen.
Speaker 1:I mean we have really been trying to make this happen for a hot minute for sure. Absolutely, absolutely, absolutely, absolutely. So what so, bill?
Speaker 2:most people probably know you that are listening, but those that may not know, you give a little bit of background on who Bill is. Where do you start? I feel in some ways I'm like this great wrestler and I've recreated my career. I'm like the undertaker and I've gone a lot of different factors but I have longevity and you get longevity through reinventing yourself over time and doing some different things. Who is Bill Roussel? He's from Pittsburgh, pa, grew up, was in the military, got in the restaurant business. After the restaurant business, got into selling something that print yellow pages. Way back when From print yellow pages went to sell online yellow pages. From online yellow pages went to sell on digital marketing solutions. Was instrumental in the growth of a company called One SEO for a long period of time.
Speaker 2:And then I went and spent some time with Tommy Mello and helping him build out the inaugural Home Service Freedom event and then my buddy, lance Bachman, called me back and said hey, I want you to come back and be the CEO of my companies, and so that was in November of last year. I came back and took over as the CEO of LBCAP, which at that time we had one roofing company, one HVAC company. We had Titan Pro Technologies, which is a service Titan implementation company, and then we had Shock IT, which is a managed IT company. Now we have nine roofing companies, no HVAC company company. Now we have nine roofing companies, no HVAC company, and then we have Titan Pro and then Shock IT and all those companies and we continue to grow. We have a conference as well on roofing process conference, and it's been quite a ride.
Speaker 2:I take a lot of gratitude in my life and the things that I've had.
Speaker 2:As you and I have had many conversations, I feel just extremely grateful to be in the position I am. I was talking to somebody the other day and I said that I essentially have 9000 days left in my life If I make it to the average age that every man is, and I work really hard to to change my habits and what I've going on, but I got 9 000 days left and I'm on the back back nine of life and man, I'm gonna, I'm gonna take a lot of people on for a good golf ride on on this back nine and let some people enjoy it and help some people. I feel you work to your whole career to get to a certain spot. You get to that spot and then it's okay. Well, now I get to help other people get to their spots. I feel pretty lucky at the position I'm in and I think that most people will know that if you get a chance to spend a few minutes with me, they come out better on the other end than they started.
Speaker 1:I can say it's been my experience for sure. Um well, so I have to ask what's the median men's age?
Speaker 2:they say. They say that the average man gets 76 okay interesting never had.
Speaker 1:He never thought about it that way in days. I'll have to do that calculation, but yeah, that's pretty interesting, I think it's. It's really fascinating when you think about how, if you think back 20 years ago, you think well, when I get to where I need to be, when I make the money, when I retire, it looks different than it looks now. Right, I don't. Now I have zero desire to sit on a beach and do nothing. I just don't. I just don't have a desire to sit. I don't think I'd be fulfilled if I weren't helping other people.
Speaker 2:Yeah, it's definitely. I have found my retirement job, though when I get to the point where I can retire and you're going to laugh at it, but it's going to be a starter on a golf course.
Speaker 1:Makes sense.
Speaker 2:Because I can still get up every day. I can go to work, I can get up early, I can work early, right, and I can make sure that my ocd stays in place because I know every nine minutes somebody's supposed to go through what they're doing. So I can keep people on track as far as what they are and I can shove them out into the golf course when that time comes for retirement but I don't think that time's coming anytime soon. I enjoy what I do. I enjoy the people around that I work with and for, and when I say work for, I look at myself on the bottom, the bottom of the funnel, and I look up at the people that impact the customers we serve and the different people in the different parts of our organization, and it's something I feel pretty honored and fortunate to be leading some different people in what they're doing to make themselves better and the partners that we have.
Speaker 1:Let me ask you a difficult question. You had gone into this position with Tommy, which I think all appearances would be. I think that would be a very cool position for most people to be in, because Tommy's a cool guy, he's doing big things. I would imagine that would be outside of the. I can only imagine the stress with putting that event together. Although I didn't see it on you at all, I wouldn't have known for a second that you were stressed out or you had other things on your mind. You really did do a good job of not showing for sure not showing that when you stepped off that stage the last time, that was the last. I don't know if that was the last day with the organization, I don't know if that was the last day with the organization, but I do wonder. It seems like that would almost be a destination job for most people, I would think.
Speaker 2:Yeah, listen, the interesting aspect of that is that was my last day, and let me just go back Now. There were a lot of people that helped in being involved in that event Jim, leslie, brittany Johnson, briara, vallo, clayton, gianni you could just go down the list of the people that surround themselves with Tommy and that are part of that freedom organization and I had told Tommy that probably 30 days before the end of the event, that I'd had this opportunity and I wanted his blessing to move forward and take this next step, and he was very gracious and I told him that I didn't want to leave, and I told that same conversation to Lance that this was something I wanted to see through to the end, because you work at anything and creating it, that's a situation that you have to feel, that you get it to that point of growth, and so for me it was a very difficult decision when it comes to home service.
Speaker 2:As far as what he's achieved and what he's done in his career at such a very early age, at such a very early age, he's one of the great ones and I had the opportunity to work with one of the great ones. But I look at it as Brady right. He was with Belichick for a long period of time, right. And then Brady goes off and he works with Bruce Arians in Tampa. Well, that doesn't mean that their relationship with Belichick goes away. Brady just goes and he does his thing somewhere else. And that's the approach that I took to it. And Lance and I have a 20 plus year relationship in four different companies working together and when he came to me and asked me what was the necessity for him was a necessity for me.
Speaker 2:When I was working with the Lancet One SEO, my life was very different than where my life is now. I was two plus years ago. A lot has changed, Been sober for that period of time. I'm very proud of it as far as where my life is and I'm very grateful for it. I'm also a cancer survivor during that time frame. So you look at life at a different perspective of where I was looking at it when I was with One SEO and then I went to work with Tommy and it was at the beginning of my journey and it was good for me, it was good for Lance and it was really something that, like I said, you reinvent yourself and you get excited about the opportunities that present itself, and I'm feeling pretty good about what we're doing and where we're going pretty good about what we're doing and where we're going.
Speaker 1:That makes complete sense. I want you to get back for a second, and I remember so. I've gotten sober a couple of times in my life, and one was a little over 15 years ago. I stopped drinking, but then I picked up weed. Seven and a half eight years ago, I stopped drinking, but then I picked up weed about seven and a half eight years ago, and the same sort of I wasn't really at risk for drinking and driving, I didn't really do a lot of crazy things, but ultimately I made bad decisions, and those bad decisions led to more bad decisions, not in the same sense that it would be if I was drinking, but life decisions. And I just didn't realize the hole I was putting myself in. And I couldn't see it because, well, my ego was just, I just couldn't. I couldn't look at it and I couldn't look at. That was the reason why things weren't going well. No matter how hard I tried, things weren't getting better. And so what was that transition like for you when you made that decision to put the bottle down?
Speaker 2:well, I used to get sober every morning and then I would drink every night. I was sober for about eight hours a day. For look, here's what the scenario is that drinking for me really took a different approach during COVID. It's not an excuse, it just became natural. It became instead of drinking at 5, 30, 6 o'clock. It became earlier in the day when you were locked in your house and one thing led to another.
Speaker 2:But the transition for me was pretty simple. You know I'm not. You look at where your life is and you take different steps and I just knew that I didn't want to lose the best thing that I had and my wife and my daughter and my sons, and I felt that was upon me and everybody's rock bottom is different. I will, in full transparency and this, that I am not a I'm not an advocate of 12 step. That doesn't mean that anything wrong with it. It's just not something that I went through, that my journey and a lot of people have a lot of great success. But like I'm now in this zone for me that I have a lot of people that are in recovery around me, that if, instead of me going to a meeting or something of that nature, which a lot of people do I'll pick up the phone, call you and say, hey, corey, you got a few minutes for me and remembering that, or I'll call somebody else that's close to me. And most of the people that in some way, shape or form that are around me probably have some journey of recovery, whether it be recovering from drinking, whether it be recovering from drugs, whether it become recovery of nicotine, whether it be recovery of gambling. Like I said, for me that transition was pretty simple. My wife said some things to me that you question your situation and I just didn't. I just I knew that I wanted to break. My father was an alcoholic, his father was an alcoholic and I was going to break it and I was going to make the decisions to, to apologize to the people that I'd hurt, didn't want to be in a situation that hurt anybody else. And now, two plus years later, it's pretty cool that I have this incredible gratitude of if I'm a jerk, right, if I'm a jerk, or I do something in the house and I lose it, I snap right, and it's such a good feeling to be guilt-free. That's just who I am. It's not caused by alcohol or any other, it's just I'm a jerk and I can apologize for being a jerk with a tremendous amount of gratitude. A tremendous amount of gratitude, knowing that there's nothing that's causing it. It's just who I am and I live with that really good. It's just given me a lot of clarity and took me about a good six months of not drinking. I'm very grateful for the people that helped me in that journey. Some people know how much they did for me. Some people don't know how much they did for me.
Speaker 2:There's a guy by the name of JC Massey. He runs a company called the Garage Floor Co in Nebraska and, if I know, we could sit here and talk for hours, but this story's talk for hours, but this story's pretty cool and it it hits home. And so I was at tommy's first event. I was at tommy's first event and I hadn't I, I just stopped drinking. This was vertical track in 22 and I just stopped drinking.
Speaker 2:And you're nervous when you go to a conference and you're in a situation where you're trying to be cool and everybody's drinking around you. I think it had been 21 days to the very day and I arrived at. I had arrived at the event in. It was at the casino in in Phoenix, the gal Galea or whatever it's called. And so there, this guy, jc, was there and he said I said, hey, I'm going to get a beverage, because I wanted to use the term beverage as a non. Hey, I said, do you want something? And he said no, do you want me to get you a drink? And I said, no, I'm not drinking right now. And so we went to conversating and he told me that he was in recovery and that he hadn't drank in five years. And so I'm going through my journey, right. And I told him that I was trying to be in a situation where I was trying to be. I really wanted, I wanted this for me and I my cause.
Speaker 2:My wife had said something to me, she had made the statement and anybody that knows my wife, she knows, they know that I outpunted my coverage. My wife's a 10 and I'm a four. And she said to me you lost your ability to promise to me because I promise I'll never drink again. And she said no, you lost that ability to promise that. And she said you make it to 100 days and then we'll talk. And so I was telling JC John, I was saying I want to make it to 100 days. That's my goal, it's my. Well, I'd made it to 21. So I knew I created a habit, and so I was like I really want to make it to 100 days. That's my goal. Well, I'd made it to 21,. So I knew I'd created a habit, and so I was like I really want to make it to 100. I want to do this.
Speaker 2:And so, man, on my 100th day, I got this text from this guy that I was just randomly talking to at this event and I was like wow, like that, like the power of somebody else to be influential in your life. Man, that was like the, that was like the charge that I needed to absolutely propel me to 200, 300, 400. Right, and I'm at freedom last year. Right, and, like I said, I didn't take the opportunity to go through the whole AA 12-step program. I practiced different steps. Listen, I succumbed to.
Speaker 2:The fact is, I know that alcohol has a power over me. Get it right. I knew I needed to apologize to everybody. Get it. I need to review everything that I got going on. Get it Right. But I also recognize that it was me to put the bottle to my mouth Then was me to put the bottle down each and every day and I had to take acceptability and accountability for that myself.
Speaker 2:So, anyway, it's long story short.
Speaker 2:I'm at freedom, right, I'm going nuts this is last June or, excuse me, last November and so I'm running around like a chicken with my head cut off and I appreciate that it didn't look like I was running around with chicken like my head cut off and he goes, he grabs me.
Speaker 2:I see him at the event and he grabs me and he says, hey, you got a second. And I'm like, yeah, john, what's going on? Right, he pulls me aside and it does not leave my desk and he gives me this because he knew that I had hit the one year mark in August of that year, because I'd celebrated it pretty substantially over social media, right, and I didn't really understand the significance of him giving me his coin, his chip. He gave me his personal for that one year, right, and I didn't understand it, right. And so then, when I hit two years, what comes in the mail? What comes in the mail, like that catches you, and it says and another colleague gave me another one, like it might not mean a lot to a lot of people, but those that have battled with it. It means a lot yeah.
Speaker 1:Yeah, it's hard to. It's hard to. It's hard to find. If you surround yourself with the right people, you'll see more and more of this. But it's interesting. Once you delve into the recovery realm, these people show up. And that guy was put in your life for a reason. That day that you met with that, you saw him at the bar, no question about it.
Speaker 2:Yeah, yeah, so it's, but it's been. So it's, but it's been it's. It gives me, like I said, it gives me a lot more. Look, there are things that I work on every day. I work on getting up. I'll get up work. I'm getting out. I've lost 38 pounds, you know. I have so much more energy. I'm a better dad. I don't. I don't miss intentional aspects of what happens in my life and I never worry about putting my daughter to bed, not remembering laying next to her or giving her that kiss good night and work. I'm like, I'm super charged and some people are like where do you get the energy? Man, you don't stop and I'm fueled by. I'm fueled by the success of what I'm seeing with our one company.
Speaker 2:We went from doing we just we looked at it just recently as we did our budget planning and in 2023, muns roofing and siding did a million eight in completed revenue.
Speaker 2:This year, we're when we did in september, 20 million, like two to twenty.
Speaker 2:Like when you talk about 10x in your business and look, there's a lot of drivers in our business and I don't take credit for a 10th of it. What I do take credit for is taking the opportunity to give people a winning environment that they can come to work and they know that they can create a lifestyle change for their families, whether they're selling, whether they're leading, whether they're a partner. And it's pretty cool to look and say, man, you're doing a million two in revenue per month with all your organizations this time last year and now you're doing eight million a month. You're a hundred million dollar company like. It's pretty, pretty freaking cool. Pretty freaking cool, especially for somebody that didn't ever hammer a roof or I don't know the difference between a ridge vent and pipe collar. I still probably don't probably mess it up. But what I do know is the creative environment, that people can be successful and have good coaching and you're going to have really good success in this space, and it makes me jacked every day.
Speaker 1:So what if you could? I know that's going to be probably difficult to do this, but if you could tie one thing to for people to say one thing, to the amount of growth that you've had, could you tie it to one thing Is it the culture? Is it?
Speaker 2:No, no, there's four factors in my opinion, actually, and it makes a fifth. But number one is you got to provide us. We're a selling organization. You got to be able to sell and you got to have a good sales process to. You got to install the work faster than ever, um, you got to collaborate and you got to coach. And if you do those four things you sell, you collect, you collaborate and you coach you're going to have a great culture.
Speaker 2:And we talk about our four C's all the time. It is the way that. It's a lifestyle. Different people have theirs.
Speaker 2:Amanda has a forward way of thinking and what Grasshopper does, and everybody's got something different, but mine was because when I I came, we needed to recreate that when we started running.
Speaker 2:It's man, I'm a big peloton rider and 1500 rides in and 1400, excuse me, and you go farther together, and that's the biggest thing. So I think that if there's one thing I can narrow it down to, is that these organizations that we have, whether it be roofing pups in our five locations, or muns, or planet, or the roofing side of lees, or titan pro technologies it's about the culture of running together fast. We're rolling that, we're rolling the oars all in the same direction. That was our big thing that we came up with is that I can't go into it, but everybody's, because I'll break the little bit of uh, what we have going on. But if everybody's rolling the boat in the same direction and understands where the mission is, it's like you look at what Simon says. As far as the seals, everybody knows a mission. Our mission is to provide a five-star experience for our customers and be able to grow and scale these businesses for, you know, for the partners that are a part of them that's tremendous, that's crazy, that's wild.
Speaker 1:That's wild growth. That's just. That's really. That's pretty unheard of. I don't know anybody else that's done that. That's wild. It just shows that. It shows that you're, that you've got the organization is, like you said, rolling in the same direction, because it'd be impossible to grow that much if you weren't and you don't have. You're not dabbling in HVAC companies anymore, which is where Lance started out right.
Speaker 2:Yeah, well, actually we started out as digital marketing and then one of his one of his clients said be my partner, and he said no. And then his CFO who's one of my very dear friends in Joe Lynn Bachman, said, lance, you cannot be his partner. And so he took a business that was doing $2.5 million and took it to $14 million very fast, was doing two and a half million and took it to 14 million very fast. And so we were actually at the Biltmore and at Tommy's first vertical track, and so Travis Ringy was there and he had just recently sold his business, and so him and Lance got to talk and he's like my company's doing the same thing you're doing. I can sell it for 10x, why am I not going to go do that? And so then he went all in. He went all in on buying and scaling businesses and Lance is really, in a lot of ways, is really smart, and you see the shift of how many people sold to PE in the HVAC space and multipliers went like this. And then they started to scale down and look at where the money, look at where the money's going on the PE side, look at what garage doors are axing at at. Look at what roofing is X-ing at.
Speaker 2:Everybody's going to need a roof, everybody needs some siding. When it rains, it pours, and what we're doing isn't anything. We are not doing anything crazy, anything crazy. We are recreating an environment, the same way that people like Frank Blau, dave Geiger, steve Lowry, like Leland Smith that they created this environment in the HVAC space to put systems process position, recruiting the next arm off. We're not a coaching organization by any means, but we're putting the same processes in place and just trying to educate and elevate the industry to say and you don't have to be a three to $5 million company, you can be a 15 to 20. How are you getting there? What are you doing to get there? It's a great lifestyle business, but is it an enterprise business? And we've decided that we feel pretty strongly that we can make it an enterprise environment.
Speaker 1:Wow. So what's if you scaled from two to 20,? What's it look like for next year? What are the projections for that? What's it look like for next year?
Speaker 2:What are the projections for that? We're finalizing budget planning. Look, each one of our units, each one of the new partners that come on, we're scaling pretty fast. We feel that a business should be coming on and then the first 12 months should be a $12 to $15 million company, and 12 to 18 months you should be $25 to $30 million.
Speaker 2:I have strong beliefs that we're going to do $250 million next year, strong beliefs that might look a little crazy to some people, but it doesn't look crazy to me because I see where we're at, I see what we're doing, I see that the people can we get better in our process? Absolutely. You don't scale that fast and not have some gaps in what you're doing. And where we were yesterday is not where we're going to be tomorrow, and where we're tomorrow is not going to be where are we from now? We're going to constantly evaluate how do we get better.
Speaker 2:We're going to use partners like Titan, pro Technologies, like WhoHire, like these different companies that are taking technology to the next level and saying, hey, how do you use technology to advance your business? And we're a big proponent of Rilla, we're a big proponent of Engage. We use these tools to coach, guide and elevate our people. To get to the next, we're very big into we're setting a standard. We're very big into we're setting a standard Saban talks about. He sets a standard for what they had at the University of Alabama. Now, whether you're an Alabama fan, whether you're a Georgia fan, whether you're South Carolina, whatever it might be Tennessee, sec, big East, big Ten these coaches set standards of excellence and if you can't adapt to what the standard is, then maybe that ain't the right place for you, because, at the end of the day and this is the thing I love more than anything is high-performing achievers do not like low-performing achievers and low-performing achievers don't like high-performing achievers. And that's really cool, really cool.
Speaker 1:With scaling being a part of an organization scaling that quickly. I want to shift back to a bit of the personal side. So how do you balance that? You've got a wife. You've got two, three kids, right?
Speaker 2:I have a senior. I have a senior, I have a 20,. I have a 22 year old that that's working for SEPTA, working on trains been a train kid his whole life. He's busy doing his thing. I have an 18 year old that is an active football player. I will be going to his game. I have an eight year old that drives me batty. Okay, so the answer is pretty simple Just like you. Just like you. What's the situation where I want to be in a scenario where I am present, so I get up earlier to do work, so that when I come home, I have a golden rule that when I get home, I'm going to spend that. I'm going to spend that timeframe to be successful and trying to be engaged in what's going on, because I know I'm getting right back to work, and then we'll go from there.
Speaker 1:I'm trying to make it great. Yeah, it's, you got to balance it, because things suffer if you don't, and ultimately the work's going to suffer. If the things at home are going to suffer, right, if things at home are suffering, work's going to suffer. Because if you put yourself in a bind where your wife's on your ass, like, that's not conducive for a productive day, for sure, um, all right. So I know that we're getting a little bit close to time, so I want you to. I want to ask you about the conference that's come up. Is this the first conference you guys are doing?
Speaker 2:oh well, it's the first one under the LBCAP family, but it's the sixth year that this conference has gone down. Jw Marriott Marco Island, december 4th, 5th and 6th Roof Conference. Roofconferencecom is the URL. Last year there were 750 people that were in attendance Phenomen phenomenal speaker lineup.
Speaker 2:You know a lot of things that we want to be able to do is to educate and elevate, you know, people that are coming to the event in a world-class environment. Phenomenal content, first of all. I think that anytime you have a conference, the venue speaks for itself, and anybody that's been to the JW Marriott Marco Island knows that location is didn't. Thank God, and I my prayers go out to everybody that was impacted, but they weren't impacted by the, by the recent storms that came through, and December and Marco Island is probably one of the most beautiful times of the year. There it's a world-class place. So you have a great venue. And then the content that people are going to be getting from. We've got a keynote we're getting ready to announce. It's going to blow people away. I can't let it out of the bag, boy, but it is a good one. That hasn't been on the circuit yet, but people like tommy mellow, lance like lance, like this guy went from rags to doing very well on his life because he's grown like lance shit. It's good good person to say, hey, I can be that person, why not me? Why does it go? Why can't I be the one I can do it? And you just you go down the list the panel that Jonathan's going to be running with some of the the greats in the home service space I'm really pumped about Alan Rohr sitting on that panel, howard Bartsch is sitting on that panel, Brigham Dixon's sitting on that panel.
Speaker 2:Things that you need to do to say, man, if I do the right thing with my employees, I get the right phone calls coming in. The biggest thing is that people fail to do is implement the systems and processes to make them great. You guys, obviously you have great tools Really a great tool if you fail to implement it and how you're going to execute it. Your CRM service type great tool you fail to implement it, it's going to be a pain in your ass. Who hire. It's a tool, but you got to talk to people. You got to have the right conversations. You got to. You can get people into the funnel. You can have all these different things that go down, but they're only tools, no different than getting on a roof and trying to hammer in nails with your fist versus using a power gun which one you want to use the panels from a marketing standpoint.
Speaker 2:We're getting everybody in one room. Everybody will be locked I don't want to say locked in, that's bad choice of words Everybody's going to be in one location. So we're really like I said, we're pumped. We're pumped about the event, we're pumped about the content, pumped about the location. There's great people like Heather Hitchcock, katie Donovan, just I can go through the list, but it's definitely something that you got to check out.
Speaker 1:It's definitely something that you got to check out, yeah, and everybody that you've named. I can think of many positive attributes about every one of those people, and I don't think about what they've done in business, but I think about the kind of person that they are, and that speaks volumes for the kind of people that you're going to have there. So I'm sure people think, well, is it going to be a pitch fest? And I can tell you firsthand it's absolutely not going to be that.
Speaker 2:No, no, that's definitely not. That's not what we wanted, not who we are. If it was a pitch fest, I'd have 19 different breakout rooms and I would take as much money from people and have people sitting with eight people in a room, and that's not who I want. I want people to be able to say that they're going to take actionable items to grow and sell their business. You know it's, if you don't, if you don't take an actionable item out of it to how do you better your business, then I'd be pretty shocked. Spend five minutes with me and I'll give you three of them. I can promise you that. And so it's really. We're pretty pumped about it, yeah.
Speaker 1:Yeah, it's going to be. Really I'm looking forward to it. It's going to be a good event and I've never been to Marco Island, so that's going to be super cool also yeah, definitely definitely so, bill. If somebody, or whoever's listening, wants to reach out to you, what's the best way to do that? And then one more time, can you give us the website for the car?
Speaker 2:yeah. So any of your listeners, first and foremost, that reach out to me directly, okay, I'm going to give a 10% off their registration for the event. The tickets are pretty moderately priced at, I want to say, it's $5.99. The VIP event, it's $14.99. And then there is the Elite VIP Mini Mastermind that you get some, really, and when this person I'm getting ready to get on a call here in about five minutes.
Speaker 2:When they get announced, people are going to want to hear them speak. A little teaser for you, but just go to roofconferencecom, fill out the information and then, or you can find me at Bill at LBCAP I'm on social too. Just find me on. You can find me at Bill at LBCAP. I'm on social too. Just find me on. I don't look at LinkedIn as much as I should. I'm an old timer at my age now, so I'm on Facebook more than I'm on Insta. But look, people know how to get in touch with me. Or they can get in touch with you and you can put them in direct line to me. We're pretty excited about it. Like I said, I think this is going to be a conference like no others.
Speaker 1:Yeah Well, Bill, thanks for your transparency, your honesty today about where you've been and all the things that you've gone through. I really appreciate it. It's been a great conversation, my friend.
Speaker 2:Yeah, you too. I know that we could go on for hours, like you think about it. 50 minutes flew by like that. So, listen, I appreciate you, I appreciate your gratitude that you share with people, and I think that's something that fuels you. And I'm very lucky to have you in my circle, a circle of trust. So you have a great one, my friend, and I'll talk soon.
Speaker 1:Thank you, my friend.
